Search Engine Land Articles
Read my articles on search engine land, one of the biggest go-to ressources for ppc related content.
How to optimize your product feeds with ChatGPT and FeedGen
The Hagakure method for Google Ads management
PPC forecasting with Google Sheets and Vertex AI
Margin-based tracking: 3 advanced strategies for Google Shopping profitability
Google Merchant Center: Using product data to boost your retail efforts
How product scoring can boost your Shopping campaigns
3 ways to target your PPC competitors’ audience
How to recover from Google Ads performance drops
Seasonal PPC: Your guide to boosting holiday ad performance
When and how to fire PPC clients
How to develop PPC testing strategies
Microsoft Advertising: A comprehensive guide
TikTok advertising: A comprehensive guide
MTA vs. MMM: Which marketing attribution model is right for you?
View all of Benjamin Wenner’s Search Engine Land articles
Search Engine Journal Articles
Beyond Tools: A Google Ads Guide To Detecting And Preventing Click Fraud In Lead Generation
OMT Articles (german)
YouTube Shopping Guide für Brands und Creator
Google API’s
View all of Benjamin Wenner’s OMT articles
Where to find Benjamin Wenner online
Website: benjaminwenner.com
LinkedIn: linkedin.com/in/benjaminnadirwenner
Twitter (X): https://twitter.com/BN_Wenner
Speaking
You’ll find me speaking on marketing conferences and events like SMX, DMEXCO, SMB and others.
For inquiries, you may contact me directly at bw@benjaminwenner.com. In your email, please include a description of the event, date(s), and your budget. Thank you!